jdhmnovel Chapter 617 These stalls will be handed over to Wang Dali
Chapter 617 These stalls will be handed over to Wang Dali
Seeing that Wang Dali agreed without asking any questions, Su Yunyun said, "Aren't you afraid that I will make the wrong decision and fail to make money?"
"Why should I be afraid?" Wang Dali asked directly, "If I follow you, I will not only drink soup, but also eat meat. If I were afraid, I would probably only be able to eat porridge at home now!"
So he believed in Su Yunyun without any bottom line!
Believe Su Yunyun, and you will gain wealth and status.
Su Yunyun was very satisfied with Wang Dali's performance. "Now, under the premise of maintaining OEM, we still have something to do, which is still related to clothing."
"As it relates to clothing, we regard the existing OEM business as export, and mainly undertake the current domestic and foreign clothing business scope."
"Since there is export, there will be domestic sales."
"Our domestic sales have become a separate system, that is, we want to create our own brand, have our own designers, factories, stores, and complete the procurement and sales one-stop."
"In this way, we can earn money from both OEM and brand building, and this money will continue to bring us wealth in the future."
After Su Yunyun finished speaking, Wang Dali's eyes lit up. "Xiao Su, do you mean that the clothes we produce can be sold in department stores in the future?"
"It's narrow-minded, isn't it?" Su Yunyun knew that Wang Dali was too excited just now and didn't pay attention to the store she was talking about. "Not only can we enter the mall, we can also open our own store."
Worried that Wang Dali didn't understand clearly for a while, he asked, "You know Yurong, right?"
Seeing Wang Dali nodding quickly, Su Yunyun continued, "Just like Yurong, you produce your own products and put them in your own store. Things like store location selection, decoration, stocking, and management all require professional talents. If you rely on yourself alone, you can't open this stall. Even if you work hard in the early stage, it won't last long."
Su Yunyun explained the pros and cons of the matter to Wang Dali, and suggested that Wang Dali recruit talents instead of just working hard alone.
"I understand. Two fists are no match for four hands!" Wang Dali said sympathetically. "What's more, there are too many aspects to consider when setting up a brand. I only have one head and two hands. I can't handle such a big and large amount of work!"
"I'm glad you understand!" Su Yunyun breathed a sigh of relief when she saw that she didn't need to spend much effort to persuade Wang Dali. "Then do you have any idea to create a new brand now?"
"If someone else had told me this, I would have definitely pushed them out," Wang Dali grinned. "But now it's you, Xiao Su, who told me, so I will definitely listen. So now I have the idea of creating a brand, but I am just an idea now. I have no idea how to proceed or execute it!"
After understanding Wang Dali's distress, Su Yunyun directly motioned Wang Dali to sit on the sofa, and then took out a paper from the side and began to explain the plan to Wang Dali.
After discussions between the two, they decided to name the clothing brand Yuchang and designed a brand logo. Wang Dali arranged to go to the Industrial and Commercial Bureau to register and established the Yuchang clothing brand.
Then the two of them began to cooperate according to the plan and acted quickly.
The first thing is site planning. After the integration and adjustment of the three floors, half a floor of space can be vacated.
This space will be used as the office for the new brand, and will be divided into four functional areas, covering four major sections: channels, retail, and merchandise. As for human resources, in the early stage, it can be shared with the processing department of the garment factory, and then separated out after the brand grows stronger.
Then we need to recruit talents. There are many schools in Guangzhou, so we go to schools to find professional design and sales management talents.
Design talents focus on casual style product design. This positioning can cover most people, from junior high school students in their teens to middle-aged people in their thirties. They can all find products suitable for them in this casual style that is highly inclusive and has a wide coverage.
These people were required to start work quickly. Each of them produced a design drawing every day. Su Yunyun would review it and give guidance. The design would then be modified and handed over to the pattern maker of the garment factory to make the pattern and produce it.
After the finished product came out, everyone gathered together to discuss how to adjust it and match the top and bottom.
Soon, they had products for the current season, as well as some transitional items for fall.
Su Yunyun asked Wang Dali to make a good division of labor among the personnel. Before the store opened, some people needed to be assigned to work on these products.
Then, for sales talents, Su Yunyun found Jiang Jitong and borrowed several trainers through him to teach these talents some sales knowledge and skills.
Although these trainers specialize in the skin care industry, the essence of sales is universal, so there is no problem in borrowing them for training.
As for channel talents, it is difficult to recruit them in a short time, so Su Yunyun combined the key points of Yurong's site selection with the characteristics of clothing sales, and went to the streets with these trained sales talents to understand how to select store locations, count customer flow, determine the best store locations, and how to negotiate rental cooperation with landlords.
Through their efforts, they found several store locations in Guangzhou and signed contracts with all of them.
Seeing that the store location had been selected, Wang Dali and Su Yunyun determined the store's decoration style, store layout, and customer flow, and then found someone to come in and do the decoration.
At the same time, workers are arranged to produce goods according to the required products.
At this time, sales management talents began to be divided into different groups, taking over the follow-up of the decoration and staff recruitment work of the stores under their jurisdiction.
After the shop was renovated and the goods were produced, Su Yunyun brought the designers, sales management talents and recruited shop assistants to complete the stocking of one store first.
The merchandise presentation in the store was finalized after intense discussion and quickly replicated to other stores.
Finally, when everything was in place, many stores opened simultaneously.
Su Yunyun, Wang Dali and their people were busy in the store.
……
"Some products need to be ordered." Su Yunyun quickly placed the order based on the sales data fed back by each store, and handed it over to Wang Dali to arrange for rapid production.
After Wang Dali arranged the production work, he sat down with Su Yunyun and said, "It's been very busy lately, but everything is in order. All the work is progressing as planned. If you weren't in charge, it wouldn't be so smooth."
Su Yunyun waved her hands and said, "It's all thanks to everyone's hard work."
"Don't be so modest. Without you, this wouldn't be possible!" Wang Dali didn't want Su Yunyun to hide his achievements and fame.
"Okay, okay, let's not talk about this anymore. Let's talk about what to do next!" Su Yunyun didn't want to continue talking about this topic. She had been here for almost twenty days, and thinking that the one-month period Han Sen mentioned was approaching, she wanted to go back early and take the children to the army, leaving these stalls to Wang Dali.