Chapter 447: The turbulent release period
Chapter 447: The turbulent release period
Chen Jinnian smiled silently at Jackie Chan's evaluation.
A master is a master, his vision is indeed accurate. He has really let himself go in the filming of this movie, especially in the visual effects style, which has been changed to the point that even the mother wouldn't recognize it.
The colors are a bit oversaturated in many places, and it does resemble an action game, but with new filming equipment, it's normal to go a little overboard.
Director Li is also working hard on his 4K/3D/120 frame technology. He lost $7500 million and is still shooting his next movie.
Chen Jinnian feels that there is no problem with the technical route, but he is still a little skeptical about whether the 120-frame technology should be applied to movies. Combined with the high screening costs, it is likely that the cost outweighs the gains.
"I think pure action films no longer have visual impact. We still need to seek breakthroughs in other areas, just like fantasy novels drained the popularity of martial arts novels. They are all products of the development of the times."
"You also want to make a superhero movie?" Jackie Chan asked.
"That's not the case. The Americans have no history. Their superhero films are all comic books. We have plenty of myths and legends. There's no need to make superhero films. Besides, I'd rather make fantasy and fairy tales, but that kind of stuff won't pass the censorship."
Chen Jinnian said regretfully.
There are many popular online novels, but 99% of them are not suitable for the big screen. It’s not because of the lack of technology, but mainly because of the problem of character design.
Which protagonist has not fought his way out of a sea of blood and corpses? There are even cannibals who level up by eating people.
Today’s most famous villains in the film industry, “Voldemort” and “Sauron”, if placed in the setting of fantasy novels, they would have to stand aside as villains and would have to sit at the children’s table when eating.
So it is really difficult to adapt. Without completely redesigning the character of the protagonist, there is no possibility of passing the review.
Jackie Chan nodded in agreement.
Although Jackie Chan is old, he is actually not unfamiliar with fantasy and fairy tale novels. He was not born yet when "The Legend of Sword and Fairy" was serialized. In addition, Xu Ke had filmed another one a few years ago, but it flopped so badly that no one dared to touch this type of subject matter afterwards.
"You can talk to Mo Yan. I heard from a friend that he's been researching this recently and might be able to offer some advice."
Chen Jinnian was a little surprised. He didn't expect that a master of traditional literature would be interested in online literature.
After the movie was over, Jackie Chan did not comment on it. As it was also a National Day movie and also an action-crime movie, he was afraid that his words would be taken out of context by the media and cause unnecessary trouble.
He has suffered countless losses over the years, so he is naturally much more cautious.
As a fan of Jackie Chan, Chen Jinnian first took the opportunity to ask for an autographed photo, and then took a group photo with Jackie Chan and the audience present, thus completing his star-chasing mission.
Now that we have the photos and autographs, the next step is to show off and celebrate.
After many months, he finally took the time to update his Weibo, sharing his joy of chasing stars and recommending Jackie Chan's "The Foreigner" which will be released at the end of the month.
Jackie Chan's work team responded quickly and immediately published a message recommending Chen Jinnian's new work as a gift of return.
Even the two official Weibo accounts of the crew interacted with each other, instantly attracting a large number of netizens to watch the show.
Unlike the other two families who lived in peace and harmony and made money, Huayi and Mahua were already at loggerheads, thinking about killing each other all the time.
Because in terms of scheduling, Huayi and Mahua are in a life-and-death situation.
The National Day release period is only three days.
The worst day, No. 29, went to Chen Jinnian. Although the release time was not good, fortunately, his was the only movie released on that day, and no other box office-winning movies had been released for a week.
The only movie that poses a threat is "War for the Planet of the Apes," which has been released for two weeks.
Therefore, on the 29th, the cinema market can give Chen Jinnian more than % of the screening time. If the box office is ideal, it can even reach the profit threshold on the same day.
The National Day, which was neither good nor bad, was a day for other small and medium-sized films, mainly cartoons, aimed at children on vacation.
As for the best No. 30, it was a chaotic battle among three parties.
Jackie Chan, who owns his own cinema chain, is not particularly worried. No matter how competitive it is, the basic screening volume of the film is guaranteed thanks to his own cinema chain and national popularity.
More importantly, Jackie Chan has international influence. His movies are released simultaneously around the world and can be sold in many countries.
But Mahua and Huayi, which also went online on the 30th, are different. They only have the domestic market as an option, and both entered the National Day holiday with the goal of selling big at the box office.
After the Golden Rooster Awards, the two companies tacitly started a ten-day preview at the same time.
After a long period of word-of-mouth feedback, both companies are very confident in the quality of their respective films. They have increased their publicity and promotion funds, vowing to compete on the premiere day. Even their daily routine Weibo tweets are full of tension.
Today you insinuate me, tomorrow I will taunt you.
Although Huayi's new film theme is not as advantageous as Mahua's, thanks to its many years of influence, it actually surpassed Mahua in the first-day screening share.
This made the already tense relationship even more tense.
So in the mess on Weibo, on one side, fans of Huayi and Mahua were fighting to the death, with major fan leaders collectively mobilizing to target local weak links; on the other side, life was peaceful, with fans of Jackie Chan and Chen Jinnian waiting for the movie to be released.
In the quarrel of online public opinion, time is running out little by little.
On September 9, the first film of the National Day holiday, Chen Jinnian’s third theatrical film, was released as scheduled.
That day was Friday, which was supposed to be a very good release, but due to the adjustment of the holiday, Friday became a working day similar to Thursday.
So even though "Ballet Revenge" takes the lead with 70% of the screening share, people in the industry do not have much hope. The industry's overall box office has been between 30 and 40 million for many days. A medium- and low-cost movie is unlikely to make much of a splash. The highlights are all tomorrow.
Maoyan even directly gave a total box office forecast of 1.3 million, of which the first-day box office forecast was 4200 million.
Even so, many film critics said that the price was too high and that 3500 million on the first day should be a more reasonable number.
Chen Jinnian was so angry that his teeth itched. He didn't think the total box office was too low. After all, the publicity and promotion funds reserved for this movie were not used much, and the total production cost was only about 2300 million. The total box office of 1.3 million was still a huge profit compared to the low production cost.
What really made Chen Jinnian angry were the film critics.
Hasn't he paid the protection fee? Why is he still spreading rumors about the film's shortcomings and problems with a blind eye? Those who don't know would think he made a terrible movie.
There are not many reliable film critics and music critics, and even fewer who have some bottom line.
Chen Jinnian had given money, but others gave more, so they could only take it from both sides with tears.
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