A great director who grew up happily

Chapter 288 has gone viral, the expression circle.

The early publicity and promotion costs of a film are not small among small and medium-cost films. Although tens of millions are invested in external publicity, the actual cost is much higher.

The production cost is eight million, and nearly six million has been spent on early publicity and promotion. In the later stage, it is planned to invest about four to five million to maintain exposure.

So the actual cost of the film was 65 million. Chen Jinnian's own company accounted for % of the total investment, and the remaining investment share was allocated to other distributors.

The Saturday and Sunday box office took in 1327.55 million yuan, accounting for 10.2% of the total screenings, which is much higher than Chen Jinnian's estimate of the premiere screening share.

In fact, he should thank "The Lost Tomb", because the daily box office of this movie with both traffic and IP has jumped too fast. If it were not for the support of the original IP, he could have been preparing for the seventh day now.

At the same time, we should also thank the prince of the Xiang family for his "Fengshen". This movie is indeed a masterpiece. His diving skills are comparable to those of the national diving team. He dived into the swimming pool and sank directly to the bottom without even a splash.

It was the outrageous operations of these two films that suddenly left a large number of screenings vacant in the theater market, which could only support a few films released later, such as "Line Walker", "Love O2O" and Chen Jinnian's films.

On Sunday, influenced by the promotion of Tao Piaopiao ticket subsidies and the fact that it was a holiday, the movie box office doubled, with daily box office revenue reaching 3015.26 million yuan, accounting for 14.3% of the total screening market.

The attendance rate of a single show skyrocketed instantly, ranking second among all the movies in theaters. The theater managers were not fools, and they responded as quickly as possible to maximize their profits.

Except for the cinemas under China Film Group, which had to show some promotional films and had no way to increase their screening share, the remaining theater chains all increased the number of screenings. Among them, Wanda, as one of the film distributors, directly increased its screening share to 26.8%.

Due to the significant increase in the number of screenings, on Monday, when the market was declining, the daily box office of "Hello Teacher" grew against the trend and collected 3519.77 million yuan.

Now everyone in the circle knows that the movie made by this high school student was a hit and a huge winner. It paid off in two days and started making money from the third day.

Maoyan immediately revised its box office forecast, setting the film's box office at 2.1 million yuan, which is an extremely exaggerated number for a small- to medium-budget movie.

The total box office was 2.1 million yuan. After deducting 5% of the special development fund and 3.3% of the business tax, the total box office share was 1.95 million yuan. The film company of "Hello Teacher" shared 37.8% of the box office share, and Chen Jinnian's company shared 65%. So he actually got about million yuan in the end.

At the same time, the box office data of Chen Jinnian’s previous online movie was also dug out. The box office of the first and second phases had a cumulative share of more than 26 million, and the net profit exceeded 20 million.

In an instant, many film and television companies became jealous. It was simply outrageous. It would be fine if only one movie made money, but how could two movies in a row make so much money?

For Chen Jinnian personally, the most significant change is the surge in notifications the company has received, including those wanting to collaborate on the next film, those wanting to invite him to be a director, and those wanting to be commercial endorsements from brands.

However, Chen Jinnian did not answer any of them, as he had no intention of negotiating any business agreements.

In the early morning of the fifth day after the movie was released, Chen Jinnian officially opened his Weibo account and posted a movie poster to celebrate the movie's box office exceeding 100 million yuan.

This was a normal move. All movies would release a poster to celebrate after achieving box office success, but what Chen Jinnian released was obviously wrong.

Isn’t the protagonist of the movie Yu Qian? Why is Wu Jing on the poster?

Wu Jing in the poster tilts his head slightly with a serious expression, and swings his arms back and forth, as if it was cut out from a video. The caption on the picture is also different.

Other movies are just the movie names, and then there are text about how many billions they broke. The more detailed ones will clearly mark the specific time points.

But what Chen Jinnian posted was "'Hello Teacher' achieved a small box office goal", and coupled with Wu Jing's facial expression, there was actually a hint of disdain.

But he wasn't done yet, as he quickly threw out a few more emoticons, still using the screenshot from the poster, but this time making full use of the two big words on Wu Jing's sportswear: "China".

"Thank you Chinese teachers for your hard work."

"Chinese students really don't want school to start."

"I'm sorry, but the Chinese are really strong."

"This year all the gold medals belong to China."

"Can I not go to work? I want to watch the Chinese team play."

“China, the most useful emoticon package”

"Watch Chinese movies and experience the life of a wolf warrior."

……

There are all kinds of texts on the emoticon package, especially now that it is during the Rio Olympics, Chen Jinnian also thoughtfully threw out a few emoticons to cheer for the national team. Of course, he also thought of Wu Jing's movie. It seems that every aspect has been taken care of.

Not long after it was posted, Weibo exploded.

Because no one thought there was such a thing to do. Everyone was playing with their phones before going to bed to kill time, but they saw such exciting pictures, which made those who stayed up late lose all sleepiness and left @吴景 on Chen Jinnian’s Weibo.

In just half an hour, "The sky fell down when Wu Jing woke up" became the top trending search.

What followed immediately after was, "'Hello Teacher' completed a small goal." Chen Jinnian forgot that Mr. Wang had not mentioned the small goal yet, so he became the first person to say this.

As for the third point, it is "It still has to be someone born after 95 to give the film and television industry some strength."

Chen Jinnian successfully took the top three spots on the hot searches with just two Weibo posts, which stunned those traffic stars who wanted to buy hot searches. No, is it still possible to play it this way? It's not fair.

In the suite of the Four Seasons Hotel in Guangzhou, Wang Yidi saw Chen Jinnian lying on the bed, still diligently editing photos, and asked with some concern, "Will Brother Jing beat you up if you do this?"

"It's okay, I talked to him and he knows about it." Chen Jinnian said without raising his head.

but!

Wu Jing didn't know. He just heard Chen Jinnian say that the other party's movie would be linked with "Wolf Warrior 2", but he didn't know what this kind of linkage meant.

Wu Jing, who had been filming a fight scene with Frank for a whole day, had just finished treating the bruises on his body and was about to take a break when his phone started ringing non-stop. Many friends sent him messages, and Xie Nan even called him directly.

"Wife, what happened at home? Why are you so anxious?"

"What do you mean something happened at home? It happened to you. Check Weibo quickly, you're trending, number one."

"Ah" Wu Jing's face was dazed. He had been staying in the crew recently and hadn't even returned home. How could he be on the hot search?

He quickly opened the app and was instantly flooded with @. When he saw his name and the emoticons sent by Chen Jinnian, he really felt like the sky was falling.

After finding the culprit, he quickly said, "Do you need a beating?"

Just a minute later, Chen Jinnian replied, "Lululu, come here! I want to beat ten of them!"

The already lively comment section seemed to be doused with a bucket of gasoline and exploded instantly. Countless netizens rushed into the comment section, liking and replying crazily, pushing the conversation between the two to the top.

There was also someone who was not afraid of getting involved and reported to Wu Jing, "Brother Jing, the other party is still on the roadshow in Guangzhou this afternoon, so he must not have gone far. I will help you keep an eye on him."

"Ding, location is Wanda Cinema. I just saw Uncle Yu in the cinema. Chen Jinnian must be there too."

"Brother Jing, I'm not the type to stir up trouble, but if it were me, I definitely wouldn't be able to stand it, dog head."

After seeing the reply, Wu Jing's blood rushed to his head, his eyes went dark, and he almost fainted.