jdhmnovel Chapter 174 How to Promote the Launch of a New Watch
Chapter 174 How to Promote the Launch of a New Watch
Shen Yao returned home before Aunt Liu finished cooking.
She entered the room and saw Gu Jinxing there, and exclaimed "Oh!"
Then he sidled up to Shen Wancheng on his own.
"Sis, I have a competition. It's on December 20th. I sincerely invite you to come and watch."
"Really? Then I'll definitely come. What kind of horse are you riding? Little Black?"
Shen Yao exaggeratedly looked Shen Wancheng up and down.
Shen Wancheng asked in confusion, "What's wrong?"
Shen Yao said, "People say pregnancy makes you stupid for three years. I didn't believe it before, but now I think you're showing signs."
Shen Wancheng pinched Shen Yao, "Are you teasing me?"
While dodging, Shen Yao said, "I'm not joking. You were the one who told me all the rules for horse racing jockeys. Little Black is a Class A champion horse. What right do I, a mere Class C jockey, have to ride Little Black in a race?"
Shen Wancheng doesn't pay attention to horse racing, and she's busy with other things every day, so she's long forgotten about this rule.
"I had actually forgotten about this rule."
"Therefore, my concerns are by no means unfounded."
Gu Jinxing suddenly said something.
"If your sister is stupid, then no one is smart."
Shen Wancheng and Shen Yao were both taken aback.
They were all surprised that Gu Jinxing would suddenly praise someone so directly.
Shen Wancheng glanced at Gu Jinxing but didn't say anything.
Shen Yao crossed her arms and rubbed them.
"Ew~ so cheesy, so corny."
Shen Wancheng chuckled.
“You always come back from outside learning some weird and wonderful things.”
"Is this some weird thing? This is so fashionable English!"
Shen Wancheng smiled, her eyes crinkling, and reached out to rub Shen Yao's short hair as she stood up.
Aunt Liu had already set the food on the table.
Shen Wancheng and the other two had dinner together and then chatted for a while.
Gu Jinxing left at seven o'clock, telling Shen Wancheng that she hadn't rested during the day and should go to bed early tonight.
Shen Wancheng readily agreed, but as soon as Gu Jinxing left, Li Su called.
He originally called to tell Shen Wancheng that the two couple's watches were completed in just over ten days thanks to the factory's overtime work.
Shen Wancheng was naturally very happy, but then a new problem arose.
What kind of advertising can make this watch an instant hit?
This watch is very beautiful and quite valuable, but there are other beautiful watches on the market.
No matter how beautiful it looks, if it lacks memorability, it can easily be replaced by other tables.
Li Su's suggestion was very conventional: find a big-name celebrity to endorse the product.
Shen Wancheng always felt that something was missing.
The watches she launched were positioned as luxury and high-end products. While they did require brand recognition, they weren't brand recognition among the average person.
Instead, the goal is to gain recognition among the wealthy and powerful, making them regard Oriental Song watches as a symbol of status and wealth.
Li Su then proposed sponsoring the film's title.
Shen Wancheng immediately thought of Spider-Man, a movie that is famous in later generations and also exists in the world.
It would be great to be able to sponsor the title of a Hollywood movie like this.
But they don't have that much advertising budget, and no one would accept a sponsorship from a local Hong Kong brand.
Investing in Hong Kong films is a risky proposition, as it's very easy to lose money and achieve no results.
Shen Wancheng knew that the main reason why the Hong Kong entertainment industry was controlled by the underworld at this time was not because they wanted to make money from these stars; the exchange of power and sex was secondary.
The main reason is that gangs are using the entertainment industry to launder money.
Shen Wancheng had read a report before that said some directors at that time made as many as 100 movies in a single year.
The budget for making a movie is often reported as very high, but the actual income of the actors and crew is not high.
All those hundreds of millions of dollars in funding that were reported ultimately ended up going back into the hands of the production company.
In this situation, no one can judge whether a film is good or bad.
Therefore, Shen Wancheng also disagrees with the promotional method of investing in movies.
Shen Wancheng and Li Suzheng talked about the topic of publicity for an hour, but in the end they didn't come up with a good solution.
Finally, she had no choice but to hang up the phone. Shen Wancheng told Li Su to give her a few days to think it over. If there was no other way, they would proceed with the other people's promotional methods for now.
Shen Wancheng rarely pushes herself too hard. But if she does, she won't stop until she achieves her goal.
So after hanging up the phone, Shen Wancheng didn't go to sleep and watched TV with Shen Yao.
As luck would have it, Shen Yao turned on the TV and saw a face that they both recognized very well—Shen Mei.
Shen Mei was dressed in a cool summer outfit, with exquisite makeup on her face. Even in this era without beauty filters, Shen Mei's features were still very striking on camera.
She doesn't have the bright, aggressive beauty of Shen Wancheng; instead, she leans towards the demure, girl-next-door type.
Shen Mei seemed to have received professional training; she spoke gently and meticulously, and although her voice was not loud, she was poised and graceful.
Since they were familiar with each other, Shen Yao didn't change the channel, and Shen Wancheng silently watched Shen Mei's interview.
Several times, Shen Wancheng noticed that there were traps in the reporters' questions, but Shen Mei skillfully avoided them.
Overall, Shen Mei's appearance this time was quite remarkable.
Reporters asked questions in both English and Cantonese, and Shen Mei handled them all with ease.
Shen Yao couldn't help but sigh, "It seems that Shen Mei has also put in a lot of hard work to learn English. Now her spoken English is just as good as mine."
Shen Wancheng glanced at Shen Yao and asked.
Are you praising Shen Mei or yourself?
Shen Yao raised an eyebrow playfully, "Of course it's myself."
Shen Yao only mentioned Shen Mei once, and then stopped there.
The unspoken understanding between the two sisters.
After Shen Mei's interview, interviews with two other contestants were shown; Shen Wancheng and Shen Yao were unfamiliar to the audience.
Feeling bored, Shen Yao changed the channel to one showing police and gangster movies.
Shen Wancheng watched for a while and thought the lead actor's acting was very good, and the martial arts moves were very natural and smooth, somewhat like Jackie Chan in a parallel world.
So she asked Shen Yao, "Who is the lead actor?"
Shen Yao watches a lot of TV, so she knows more about this than Shen Wancheng does now.
Shen Yao said, "Li Shaojie is the most popular Hong Kong star right now. He not only makes Hong Kong films, but also works in Hollywood. I heard he was nominated for some American award a few days ago, and everyone says he has a good chance of winning."
As Shen Wancheng pondered Shen Yao's words, a vague inspiration began to form in her mind, but she couldn't quite grasp it.